COLOR, COMPOSITION & LIGHTING
STORY LAB #02 → Hosted by Dan Saelinger
Blending enduring craft with evolving technology—keeping vision and intent at the core.
SESSION OVERVIEW
Award-winning photographer and director Dan Saelinger — with clients including Target, OLLY, and Google — has built a career on conceptual craft and magical execution. In this workshop, he opens up the timeless fundamentals of image-making — color, composition, and lighting — and shows how they translate into a modern, hybrid approach to storymaking.
From traditional camera and lighting setups to immersive set builds, from established tools like Photoshop to generative platforms like Midjourney, Dan reveals how analog and digital can work together to create still and motion pieces that feel both intentional and elevated. At its core, the session is about vision, intent, and feeling — ensuring that craft remains meticulous, even as the tools evolve.
EVENT DETAILS
Date & Time: October 15, 2025 @ 12pm PST
Format: Zoom (60 minutes, including Q&A)
Level: Beginner–Intermediate
Cost: Free!
SKILLS YOU’LL GAIN
How to harness color, composition and lighting as the foundation of every story—moving or still.
Practical ways to blend traditional production tools (PhotoShop) with AI platforms (Midjourney)
Techniques for moving fluidly between stills and motion—from color grading to post workflows.
MEET YOUR HOST
DAN SAELINGER
Dan Saelinger is a director, photographer, and visual collaborator whose work bridges high craft with bold experimentation. Raised in the era of MTV and 8-bit video games, he’s drawn to all things graphic, colorful, and slightly surreal. His imagery has powered campaigns for clients like Target, OLLY, and Google, blending conceptual rigor with striking visual execution. Whether behind the camera or exploring AI-driven workflows, Dan’s focus remains the same: creating visuals that feel intentional, elevated, and unforgettable.
