AI FOR IMPACT

BUSINESS TRANS—

FORMATION

IN THE AGE OF INTELLIGENCE

READY TO GET STARTED?

WHO WE ARE ↓

HUMAN-FIRST
AI-FORWARD

Part Creative Research Lab. Part AI Advisory Studio.
db clay helps founders and business leaders harness the combined power of human and artificial intelligence—to chart a new path forward. Simply put, we grow our business by helping you grow yours.

We don’t just implement tools or chase automation. We help you reimagine what’s possible. From early experiments to scaled systems, we unlock purposeful, high-impact growth—tailored to the shape and ambition of your organization.

HOW WE ENGAGE ↓

AI — OPPORTUNITY WORKSHOPS

We align teams, build shared language, and explore what’s possible. Our discovery workshops are designed to break silos, accelerate understanding, and activate cross-functional momentum and chemistry.

1-3 DAYS

AI — STRATEGY SPRINTS

We uncover opportunity spaces, define business objectives, prototype and pilot priority use cases. Our collaborative sprints blend strategy, storytelling, and systems thinking to move from insight to impact—fast.

6-8 WEEKS

AI — ADAPTIVE PLAYBOOKS

We help chart a clear course with deep integration and tailored solutions across your entire organization. Our comprehensive playbooks translate strategic vision into a valuable, actionable plan we can all execute against.

3-6 MONTHS

HOW WE THINK ↓

AI IS A TOOL MINDSET SHIFT

AI advisory isn’t one-size-fits-all.
Every company is different—and so is the way we engage. We adapt to your context, team, and goals. In deeper partnerships, we draw from a set of proven frameworks—a few outlined here—spanning foundational literacy to enterprise roadmaps. Wherever you sit on the AI curve, we guide the journey with clarity, precision, and vision.

  • A clear-eyed diagnostic that surfaces how AI is currently being used—or underutilized—across your business. We map existing tools, capabilities, risks, and gaps to provide a snapshot of where you are today, and where future value lies.

  • A cross-functional steering committee designed to guide your AI journey with structure and intent. We help you stand up an internal council that aligns leadership, shapes policy, and ensures ethical, strategic adoption across teams.

  • Your north star for responsible AI. We work with you to co-create a set of principles that reflect your values and ensure your use of AI aligns with your brand, culture, and commitments to humanity.

  • Custom-built guidelines that set guardrails without stifling creativity. We craft practical, people-first AI policies that balance innovation with responsibility—covering usage, transparency, and internal governance.

  • Bespoke learning experiences that build AI fluency from the inside out. Whether you’re training executives or upskilling teams, we design and facilitate programs that accelerate literacy, confidence, and real-world application.

  • A framework for understanding the ripple effects of AI across your organization. We assess how automation, augmentation, and intelligence touch your teams, workflows, customers, and culture—so you can move forward with clarity and care.

  • A strategic blueprint to guide your next 12–24 months of AI integration. We prioritize use cases, define pilots, and chart a path that connects emerging capabilities with core business goals—step by step.

CASE STUDY ↓

AWS — BOUNDLESS JOURNEY

Repositioning AWS Retail from competitor to collaborator—building a story-driven brand to accelerate adoption of AI, machine learning, and computer vision.

DB CLAY IS SCALING AI CERTIFIED FROM THE MARKETING AI INSTITUTE

MEET YOUR ADVISOR ↓

Hi Web Traveler,

I’m Garett Stenson—Founder of db clay, AI Strategist, and Creative Business Transformation Consultant. For the past 25+ years, I’ve helped build brands, businesses, and ecosystems at the intersection of strategy, storytelling, and systems—working with companies like Nike, Amazon, Google, and dozens of creative startups and agencies in between.

I co-founded and scaled a global content studio to $50M+ in total revenue, executive produced a Tribeca-premiering feature film, and sold over 100,000 high-fashion wallets through DTC and 500+ retailers, from MoMA to Nordstrom. Whether designing operating systems or crafting brand narratives, my work has always been rooted in transformation—from the inside out.

Today, through my advisory work at db clay, I focus on helping business leaders reimagine how they work, create, and grow in the age of AI. From AI-powered research to fractional coaching to full-scale systems design, I embed with ambitious teams navigating change—blending left and right brain every step of the way.

— Garett

  • Research, Insights & Innovation

    • AI-Driven Insights & Opportunity Mapping

    • Workshop Facilitation & Strategic Alignment

    • Campaign Frameworks & GTM Strategy

    • Brand & Product Positioning

    • Business Model Design & Frameworks

  • Creative, Brand & Content

    • Executive Creative Direction

    • Brand Identity & Narrative Design

    • Messaging Architecture & Copywriting

    • AI-Augmented Story Development

    • Full-Service Creative Production

  • Leadership, Operations & Growth

    • Business Operating Systems

    • Growth & New Business Development

    • Account Direction & Client Partnership

    • Cross-Functional Team Leadership

    • AI-First Systems & Workflows

WHERE TO NEXT ↓

READY TO REIMAGINE YOUR BUSINESS?

What does your company look like 1, 3, 5 years from now? The rules have changed—and there’s never been a better time to begin. From fractional coaching to special projects, we’ll meet you where you are. Let’s explore what’s next—thoughtfully, collaboratively, and with just enough fun to keep it interesting.