AI CREATIVE CRASH COURSE
STORY LAB #01 → Hosted by Armando Garcia aka Charro
A crash course in expanding your creative palette with AI—without losing your voice.
SESSION OVERVIEW
Armando Garcia (aka Charro) has spent his career bending light into story—shaping visual worlds for global brands like Nike, Timberland, and Google. Now he turns his lens toward a new frontier: the fusion of camera and code. This is not about replacing the storyteller. It’s about expanding the palette—discovering how AI can sharpen instincts, deepen craft, and unlock new creative superpowers.
In this one-hour virtual session, Charro shares his process: from the first spark of an idea to the final cut. Expect raw behind-the-scenes glimpses, live demos, and a candid exploration of what it means to create in the age of intelligent tools. Less lecture, more jam session. Practical, poetic, and unafraid to ask: what becomes possible when we open our practice to new ways of seeing, thinking, and making?
EVENT DETAILS
Date & Time: September 30, 2025 @ 12pm PST
Format: Zoom (60 minutes, including Q&A)
Level: Beginner–Intermediate
Cost: Free!
SKILLS YOU’LL GAIN
A clear lens on today’s AI creative tools—what they do, and how to use them with intention.
Practical workflows to integrate AI into your craft without losing your artistic voice.
Inspiration to balance technology with story, taste, and human-led perspective.
MEET YOUR HOST
ARMANDO GARCIA
Born in Mexico, Armando Garcia (aka Charro) leads global campaigns and creative vision for Fortune 500 brands at INDUSTRY, a strategic brand consultancy in Portland, OR. His work blends cultural authenticity with bold storytelling — from Nike’s Air Mag Parkinson’s campaign (raising $6.7M and generating 21B interactions) to Timberland’s “Greenstride” sustainability initiative. A director, photographer, and creative leader, he builds high-performing teams while pioneering new production workflows for an AI-infused era.
